Monday, April 30, 2012

Rumors Hint at Nexon's Big Plans for EA

Korean free-to-play game developers Nexon are rumored to have been very interested in purchasing Electronic Arts. 

What does this mean for one of the biggest gaming publishers out there? Quite a bit actually.

EA, publisher of the Mass Effect, Battlefield, Dragon Age and many other series, seems to have benefited from these rumors. While there is no clear cut answer as to what will happen, it is very interesting to note that EA's stock has actually improved. 

Most gamers know Nexon for their incredibly popular MMORPG Maple Story. Why would a company thriving off of free-to-play games want to go after a much maligned big hitter like EA? No one knows and it honestly surprises me. 

Reaction on EA's end has been positive. A few days ago, EA stock shares grew quite a bit just on the rumor. This is another interesting thing to gather from the situation. If only a rumor of a contract offer caused this much of an increase of their stocks, what would happen if Nexon actually did agree to a deal with EA? 

As stated earlier, EA publishes some of the biggest names in gaming right now including Mass Effect and Battlefield. If Nexon, who is known for allowing people to purchase better items for characters via real money, were to get EA then the gaming industry would look drastically different. Hypothetically, DLC for these games would be specifically more common. less features would be available to those with less money and the playing fields on games like Battlefield would be one-sided.

All-in-all this scares me a bit. I might not be the biggest fan of EA, but if Nexon buys them I am afraid as to just how the gaming industry will turn out. If this happens it will be interesting to see what comes of it nonetheless.


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